The Problem Was Simple

I wanted a protein powder without the weird stuff.

No zero-calorie sweeteners. No added sugars. No ingredient lists that read like a chemistry exam.

I started looking. Couldn't find it. So I made it.

The Discovery

Organic dates changed everything. Natural sweetness with a moderate glycemic index. Packed with electrolytes and antioxidants. Real food that actually makes protein powder better.

That opened the door. If dates could replace artificial sweeteners, what else could real ingredients do? Turns out—a lot. I stripped everything back to what actually belongs in your body: grass-fed whey, organic dates, and real flavoring. Three to four ingredients. That's it.

Why This Exists

Most supplement companies have lost the plot. They're owned by private equity firms and food conglomerates who've never met a margin they wouldn't protect. The founders are long gone. The mission died with them.

I'm not going anywhere.

TIDLØS is built on a simple belief: supplements should be made from real food, not lab-created compounds that didn't exist 30 years ago. The holistic athlete—someone who shops the perimeter of the grocery store, trains hard, and actually reads ingredient labels—deserves better than what's out there.

Where We're Going

I'm building this for the rest of my life. Not to flip it. Not to cash out. To create the highest quality products using timeless ingredients for people who want supplements that don't feel like supplements.

The mission is simple: help people live happy, healthy, and active lives.

NØ Shortcuts. Ever.

Meet the Founder

I'm Drew. I'm 30, based in Salt Lake City, and I spend most of my time building TIDLØS. When I'm not, you'll find me outside—skiing, running, playing basketball or pickleball, or camping somewhere without cell service.

I cook almost every meal at home with whole foods, but I'm not above an In-n-out burger every once and a while.

I'm not here to preach perfection. I'm here to make products that fit how real people actually live.