Hi, I'm Drew.
I run TIDLØS. I'm the only person here.
I develop the products. Source the ingredients. Manufacture the energy gels. Pack and ship every order. Build the website. Answer every customer email.
This is how I got here.
Just a Guy Trying to Eat Healthy
I grew up playing every sport I could find. Tennis stuck — until a few shoulder surgeries ended that plan. College was business and statistics. Then 5 years at a fintech company.
It paid the bills. But I wasn't building anything that mattered to me. I was checking boxes for someone else's company.
The whole time, I stayed active. Professional pickleball tournaments. A marathon. And I was always the guy reading the back of every label — trying to figure out what I was actually putting into my body.
That last part started all of this.
I Just Wanted a Protein Powder Without the Garbage.
I was training hard and trying to eat clean. Every protein powder I picked up had the same problem: zero-calorie sweeteners or added sugars. Sucralose. Stevia extract. Monk fruit extract. Ingredients that have been around for 50 years — or less.
It wasn't just protein. The whole industry was hiding behind "clean" labels that weren't actually clean.
So I started researching. I figured out you could sweeten protein powder with organic dates — a food humans have eaten for over 6,000 years. Once I saw that, everything else unraveled. No gums. No emulsifiers. No "natural flavors." You could cut half the ingredients on a typical label.
First batch was on my kitchen counter. A scale, a recipe I'd been testing on myself, and a basement. Then I started selling it.
Today, the protein powder is made in an NSF-certified facility. The energy gels come from an FDA-registered kitchen. But it started with a bag of whey, date powder, and a basement.
Every Hat. Every Day. 7 Days a Week.
People ask what it's like to run a 1-person supplement company. The honest answer: it's everything, all the time.
Any given day might include updating the website, building email flows, creating content, testing new products, researching nutrition, finding suppliers, and packing orders. There's no "marketing day" or "operations day." It's all of it, every day.
I work 7 days a week. And I love every one of them.
2 Meanings. 1 Word.
TIDLØS means "timeless" in Danish. I chose it for 2 reasons.
Timeless Ingredients
Every ingredient starts with a question: how long have humans been eating this?
Organic dates as a sweetener — not sucralose, which has existed since 1976. Real cacao — not "natural flavors" engineered in a lab. Sea salt for electrolytes. The closer an ingredient is to something your ancestors ate, the more I trust it.
Timeless Products
If you start with time-tested ingredients and never cut corners on quality, you never have to reformulate. The recipe doesn't change because the science doesn't change. Dates have been dates for 6,000 years. They'll be dates for 6,000 more.
Time-tested ingredients. Products built to last.
I'm a Product Guy, Not a Marketing Guy.
Here's what I'm good at: ingredients, formulas, quality, systems.
Here's what I'm still figuring out: how to get those products in front of people.
The hardest part of this business isn't making the product. It's telling people about it.
I'm a private person. Social media feels performative to me, and the last thing I want is for TIDLØS to feel fake. So I'm figuring it out — how to share what I'm building without turning into something I'm not.
If you're reading this page, you probably found TIDLØS despite my marketing, not because of it. That might be the most honest thing on this entire website.
Now You Know Who's Making Your Supplements.
Most supplement companies have an "About Us" page with a stock photo and a paragraph written by a copywriter. I wanted you to actually know who I am and how I got here.
If you made it this far — thanks for reading. And for supporting the journey.